Samsung Galaxy S20 Launch

Project Detail

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We were tasked with designing and executing the audio-visual systems and unveil sequence for the flagship Samsung Galaxy S20 series of mobile devices. The brief required a minimalist yet impactful unveil sequence that incorporated effect lighting and a mechanised reveal. The main constraint with this project was working with limited space in the staging area.
Our solution featured ~16sqm P3 black cabinet LED display for the live simlucast. The S20 device was unveiled via a remotely controlled 90cm pedestal lift with dry ice for dramatic effect. The rostrum for the mechanised pedestal was projection mapped with furutistic HUD graphics and a sequence countdown.
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Samsung Ghana Ltd.

Project Type

Audio-Visual Design


Februaury 2020


Kempinski Hotel

Humphrey Boakye
Cheil Ghana

You think you know what iamadinkra is capable of, then they blow your mind away over and over again. Working with team iamadinkra on the Samsung Galaxy S20 Unpacked event was great and fulfilling.

The whole experience was brought to life just as imagined and their attention to detail was spot on to a T. I’d choose them again every day and twice on a Sunday. Keep up the excellent work!

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